2027 will celebrate the 22nd anniversary of Macaron Day in Paris! This annual charity event founded by Pierre Hermé, and traditionally organised by Relais Desserts to welcome Spring, has a different vibe to it this year.
Find out how to support the event in Paris and wherever you are in the world with my own macaron anniversary celebrations for you below. This post still refers to 2026, as details are not yet available for 2027.
This post was first published on 10th March 2016.
Ever since, I have updated annual editions for this charitable event (not sponsored).
Guide to Macaron Day Paris 2026 with Pierre Hermé
In 2026, Pierre Hermé marks the 21st anniversary of le Jour du Macaron in Paris with a series of special events from Friday March 20th to Sunday 22nd. This year's celebration features:
- Charitable Contributions: Proceeds of macarons sales will be donated to the Association Princesse Margot to help children and adolescents with cancer.
- Charity Run: A unique event organized in collaboration with the Food Runners Club on Sunday March 22. Fitness is mixed with gourmet experiences as participants enjoy stops at various Pierre Hermé boutiques throughout Paris.
So, if you're in Paris, pop by one of his boutiques to support the cause.
For the macaron choice, anyone who has tasted them is bound to have their favourites! Hermé has two collections: Signature and Infiniment®.
- Signature collection highlights: Ispahan (rose, raspberry, lychee), Mogador (milk chocolate-passion fruit).
Also try: Vénus (quince and rose), Chado (Matcha green tea and yuzu), Solento (mango and lime), and Fleur d'agrumes (jasmine and grapefruit). I have a particular soft spot for the Corsican flavour, as my husband is Corsican (and Hermé's wife is too!). Try the Ambrosia (honey, mandarine orange and immortelle flower), which evokes the Corsican herbs or maquis. - Infinement collection highlights: Infinement caramel, pignon de cèdre (cedar cone), and Madagascan Vanilla.
Hermé's Paris Macaron Store Guide by Arrondissement
4 rue Cambon, 75001 Paris (Friday/Saturday 11am-7.30pm; Sunday closed)
39 avenue de l'Opéra, 75002 Paris (Friday-Sunday 10am-8pm)
4 rue de Bretagne, 75003 Paris (Friday & Saturday: 10am-8pm; Sunday 10am-7pm)
18 rue Sainte-Croix de la Bretonnerie, 75004 Paris (as rue de Bretagne)
72 rue Bonaparte, 75006 Paris (as rue de Bretagne)
126 blvd Saint Germain, 75006 Paris (10am-8pm)
53-57 rue de Grenelle, 75007 Paris (as rue de Bretagne)
Publicis Drugstore, 133 avenue des Champs-Elysées, 75008 Paris (Friday-Sunday: 11.30am-8.30pm)
89 boulevard Malesherbes, 75008 Paris (as rue de Bretagne)
Lafayette Gourmet, 35 Boulevard Haussmann, 75009 Paris (Friday 10am-8pm; closed Sat; Sunday 11am-8pm)
185 rue de Vaugirard, 75015 Paris (as rue de Bretagne)
58 avenue Paul Doumer, 75016 Paris (as rue de Bretagne)
For more details, see the Pierre Hermé official website.
What About Other Parisian Pâtisseries?
Every Spring Day on 20th March signified la fête des macarons or Macaron Day in Paris. The aim was to buy as many macarons from the participating patisseries from Relais Desserts around Paris to raise money for charity (Ladurée has never participated).
Since Relais Desserts hasn't been involved for the last four years, most of the other top Paris pastry chefs aren't running Macaron Day promotions. You'll find them in my top 20 guide to the best macarons in Paris.
Make Your Own: Macaron Recipes
Can't make it to Paris? Celebrate Macaron Day this Spring by whipping up your own batch. See my step-by-step recipes for both salted caramel macarons and raspberry macarons.
I'm beyond excited because my first e-book is out!
Master Crème Caramel: Secrets to 5 French Classic Desserts from Paris.
It uses up egg yolks so you can save the egg whites for macarons!
Jean
I should be ashamed to admit this but I have never tasted a Macaron. Not that I don’t want to just never have. I must remedy that!
Jill Colonna
Never be ashamed and so glad you mentioned this, Jean. I do hope you try one of the best for your first, though, so that you don't get one of these overly sweet ones or dry - they give macarons a bad name. Here's to your first soon. Who knows, maybe even homemade!
Thomasina
These photos are amazing Jill. I absolutely love macarons - all flavours - and one day I hope to make it to Paris for Macaron Day.
Jill Colonna
Thanks Thomasina - I do hope so too, as it's a wonderful initiative munching on macarons for a good cause.
Michele Moreno
My 3 favorite Macarons are Lemon, Raspberry or Pistachios. Absolutely delicious. But to be honest, it's hard to decide because all of them are so good. Thank you Jill for all these fabulous recipes.
Betty
What a fantastic blog post, Jill and you know I am eating up every word. I don't know when or if we will ever be able to do this, but, in the meantime, we are quite seasoned armchair travelers and are so appreciative of reading like this to help us to imagine we are there with you.
Jill Colonna
It's a great pleasure to share this, Betty. I think we're all the more sensitive now to armchair travel after the last couple of years. Have a lovely weekend and happy birthday to your Victor.