macaron day loot in Paris

Jour du Macaron – Macaron Day 20 March 2014

With Spring officially arriving in Paris tomorrow, it’s also a sign it’s Macaron Day!

The 20 March unveils the 9th edition of the annual Jour du Macaron in Paris, initiated by pastry chef extraordinaire, Pierre Hermé, and followed by over 80 budding pastry chefs who are members of the Relais Desserts.

macaron day paris march with free tastings for charity donations

Each macaron tasted is all in a good cause…

So what’s the drill?  Give a donation for a macaron in participating boutiques.  These include Pierre Hermé, Jean-Paul Hévin, Arnaud Larher, Christophe Roussel, Laurent Duchêne, and Sadaharu Aoki.  This year in Paris, the donations shall go towards Musoviscidosis, or Cystic Fibrosis.

Each year, more and more cities and pastry boutiques take part in the event.  There’s now a Macaron Day in New York and in Toronto, for example. In London, I’m sure it’s not just Pierre Hermé’s London store taking part.

Last time I walked around the boutiques in Paris on Macaron Day,  I started at the Opéra and walked around les grands magasins, Galéries Lafayette and Printemps.  If there are too many crowds this year, I suggest you go towards the Eiffel Tower and check out Jean-Paul Hévin (23 bis, avenue de la Motte Picquet) and Christophe Roussel (10 rue du Champs de Mars) in the 7th arrondissement for a more leisurely macaron walk.

What kind of flavours are you likely to choose? Classic or adventurous?  Savoury or sweet?  Plain chocolate? Chocolate ginger? Chocolate pistachio?  Or are you more of a fruity tutti?

chocolate pistachio Parisian macaron stack

And if you’re not around any macaron boutiques that are taking part in Macaron Day, then why not make your own this weekend and sell them for your chosen charity?  Apart from Mad About Macarons recipes, here are more macaron ideas.  Go on, enjoy yourself!


Grandin Pâtisserie in St Germain-en-Laye (west of Paris) is also participating and, like many other boutiques, are continuing ‘Macaron Day’ until Saturday 22 March!

8 replies
  1. Shelly Weber
    Shelly Weber says:

    Hello, I’ll be in Paris in March, 2015. Just curious if Jour du Macaron is always on March 20?

    Thank you.

    PS – love your website and Facebook posts. I’m writing down places and things so I can be sure to visit when I’m there.

    • Jill
      Jill says:

      Hi Shelly,
      Jour du Macaron is always on the first day of Spring, so this year it’s on Friday 20 March. I’ve gone in to check on the Relais Desserts’ website but they haven’t yet posted the date but you can pretty much be rest assured that it will be on the 20th, as usual. Exciting you’re coming to Paris! Thanks for the lovely comments – glad you like the site. All the best, Jill

  2. Philipp
    Philipp says:

    I’ve heard many people praising the macarons of Pierre Hermé. To be honest and based on my personal experiences with his products, I can’t agree.
    A month ago I went to London Selfridges and bought a bag of Hermé macarons. I was extremely disappointed: the almond flavor of the shells was utterly overpowering the filling of any of the macarons I had; the flavors of the fillings were dull and tasted almost synthetic. I’d prefer my home-made macarons any time.
    As I’ve never had the chance to come to Paris I can’t say anything concerning the quality of Hermé’s products there.
    Does anyone know whether there is a (presumably large) difference in quality between the boutiques in London and Paris?

  3. Liz
    Liz says:

    What a yummy way to earn funds for a worthy cause! And you, of all my friends, deserve to celebrate Macaron Day!!!

    PS…Bill is 4 weeks out from surgery. He’s doing well, thank goodness. Not back to work yet, though very antsy and tired of being home. We’re actually in AZ on Nick’s spring break, so timing was perfect for this holiday. Hope you and your family are well! xoxo

  4. Thomasina
    Thomasina says:

    I would choose chocolate ginger but will not be in Paris this weekend. Must get your book out Jill and make some.



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