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Jour du Macaron – Macaron Day 20 March 2014

With Spring officially arriving in Paris tomorrow, it’s also a sign it’s Macaron Day!

The 20 March unveils the 9th edition of the annual Jour du Macaron in Paris, initiated by pastry chef extraordinaire, Pierre Hermé, and followed by over 80 budding pastry chefs who are members of the Relais Desserts.

macaron day paris march with free tastings for charity donations

Each macaron tasted is all in a good cause…

So what’s the drill?  Give a donation for a macaron in participating boutiques.  These include Pierre Hermé, Jean-Paul Hévin, Arnaud Larher, Christophe Roussel, Laurent Duchêne, and Sadaharu Aoki.  This year in Paris, the donations shall go towards Musoviscidosis, or Cystic Fibrosis.

Each year, more and more cities and pastry boutiques take part in the event.  There’s now a Macaron Day in New York and in Toronto, for example. In London, I’m sure it’s not just Pierre Hermé’s London store taking part.

Last time I walked around the boutiques in Paris on Macaron Day,  I started at the Opéra and walked around les grands magasins, Galéries Lafayette and Printemps.  If there are too many crowds this year, I suggest you go towards the Eiffel Tower and check out Jean-Paul Hévin (23 bis, avenue de la Motte Picquet) and Christophe Roussel (10 rue du Champs de Mars) in the 7th arrondissement for a more leisurely macaron walk.

What kind of flavours are you likely to choose? Classic or adventurous?  Savoury or sweet?  Plain chocolate? Chocolate ginger? Chocolate pistachio?  Or are you more of a fruity tutti?

chocolate pistachio Parisian macaron stack

And if you’re not around any macaron boutiques that are taking part in Macaron Day, then why not make your own this weekend and sell them for your chosen charity?  Apart from Mad About Macarons recipes, here are more macaron ideas.  Go on, enjoy yourself!

Update:

Grandin Pâtisserie in St Germain-en-Laye (west of Paris) is also participating and, like many other boutiques, are continuing ‘Macaron Day’ until Saturday 22 March!